Wikiasari (Wikia), a serious rival for Google will be live in early 2007

Amazon and Wikipedia founder, Jimmy Wales, are working together on a search engine rival to Google, based on human judgement rather than algorithms. Wikiasari should be online at the first quarter of 2007 according to Times, backed by millions dollars from Amazon and Silicon Valley Investors.
Wikiasari comes from Wiki, “quick” in hawaiian and Asari “rummaging search” in japanese.

The search engine will work with the same user-based technology as Wikipedia that allows to edit the pages.

“Google is very good at many types of search, but in many instances it produces nothing but spam and useless crap. Try searching for the term ‘Tampa hotels’, for example, and you will not get any useful results,” said Wales.